BH
Britton Heim
  • entrepreneurship
  • Class of 2017
  • Dornsife

Britton Heim of Dornsife, Pa. Presents Research at Inaugural Sidhu Research Day

2017 Dec 5

Britton Heim of Dornsife, Pa., was one of 35 undergraduate students from the Wilkes University Jay S. Sidhu School of Business and Leadership to present at the inaugural Sidhu Research Day on Dec.1. The event - a first for the Sidhu School - celebrates academic achievement and mentorship. The conference theme, "Value Chain Innovations in Digital, Social Media, and Mobile Commerce," featured research topics as social media advertising, cyber security, women in entrepreneurship, and social networking addiction. Heim's research was titled, "Interacting to Succeed." The study examines how business owners interact with other business owners and community leaders is related to the business owners' perceived business success using a sample taken from north eastern Pennsylvanian entrepreneurs and small business owners.