Casey Galloway of Hazleton, Pa. Presents Research at Inaugural Sidhu Research Day

2017 Dec 5

Casey Galloway of Hazleton, Pa., was one of 35 undergraduate students from the Wilkes University Jay S. Sidhu School of Business and Leadership to present at the inaugural Sidhu Research Day on Dec.1. Galloway was awarded first prize in the undergraduate best conference posters category. The event - a first for the Sidhu School - celebrates academic achievement and mentorship. The conference theme, "Value Chain Innovations in Digital, Social Media, and Mobile Commerce," featured research topics as social media advertising, cyber security, women in entrepreneurship, and social networking addiction. Galloway's research was titled, "How Does Social Media Advertising Relate to CASMAR Social Commerce Framework in Higher Education? A Focus on Social Media Driven Student-Centered Learning." Her research discusses the usage of social media in advertising with CASMAR, the theoretical framework for social commerce and branding exposure.