Casey Galloway
  • Class of 2018
  • Hazleton, Pa.

Wilkes University Student Casey Galloway Awarded for Research at Northeast Decision Sciences Institute Conference

2018 Apr 24

Wilkes University student, Casey Galloway of Hazleton, Pa. from the Jay S. Sidhu School of Business and Leadership was recognized for her research at the 2018 Northeast Decision Sciences Institute annual conference. Galloway received second place in the undergraduate student poster competition for her study entitled, "How Does Social Media Advertising Relate to CASMAR Social Commerce Framework in Higher Education? A Focus on Social Media Driven Student-Centered Learning." The research examined the usage of social media in advertising with CASMAR, the theoretical framework for social commerce and branding exposure. The conference was held April 12 through the 14 at Renaissance Hotel in Providence, R.I.

The Northeast Decision Sciences Institute is a professional society encompassing the northeast region of the United States. The institute holds an annual regional meeting each spring that features presentations of original research papers, faculty development and innovations in the fields of accounting, business education, finance, human resource management, management, marketing, information systems, organizational behavior, operations management, strategic management and supply chain management.

She was awarded first prize for the research in the undergraduate best conference posters category at the inaugural Sidhu Research Day in December 2017.