Wilkes University Jay S. Sidhu School of Business and Leadership Students Present at Northeast Decision Sciences Institute Conference

Wilkes-Barre, PA (04/23/2018) — Graduate students from the Wilkes University Jay S. Sidhu School of Business and Leadership presented their research at the Northeast Decision Sciences Institute Conference. Justin Marino, Kelly Herbst and Brian Leemoon all of Wilkes-Barre, Pa., presented research. The conference was held April 12 through the 14 at Renaissance Hotel in Providence, R.I.

• Marino presented his research entitled, "Can Brand Related User-Generated Content Provide Effective Social Media Advertising?"
• Herbst presented her research entitled, , "E=MC²: How to Transform Social Media into "Social"? Establishing an Expressive Individuality in Social Media Advertising with Collaborative Communities." She was awarded best MBA student paper for her findings.
• Leemoon presented his research entitled, "An Integrated Multi-Dimensional Framework for Optimizing Social Commerce."

Nine undergraduate and graduate students presented research. Attending the conference were faculty advisors Jennifer Edmonds, associate dean of the Sidhu School of Business, and Anshu Arora, associate professor of marketing.

The Northeast Decision Sciences Institute is a professional society encompassing the northeast region of the United States. The institute holds an annual regional meeting each spring that features presentations of original research papers; faculty development and other interesting innovations in the fields of accounting, business education, finance, human resource management, management, marketing, information systems, organizational behavior, operations management, strategic management and supply chain management.

The Wilkes University students first presented their research during the inaugural Sidhu Research Day on Dec. 1.