Wilkes University Student Justine Seely of Benton, Pa., Presents Research at Northeast Decision Sciences Institute Conference

Wilkes-Barre, PA (04/23/2018) — Justine Seely of Benton, Pa., a graduate student from the Wilkes University Jay S. Sidhu School of Business and Leadership, presented her research at the Northeast Decision Sciences Institute Conference. The conference was held April 12 through the 14 at Renaissance Hotel in Providence, R.I. Seely presented her research entitled, "Can Brand Related User-Generated Content Provide Effective Social Media Advertising?"

Nine undergraduate and graduate students presented research. Attending the conference were faculty advisors Jennifer Edmonds, associate dean of the Sidhu School of Business and Anshu Arora, associate professor of marketing.

The Northeast Decision Sciences Institute is a professional society encompassing the northeast region of the United States. The institute holds an annual regional meeting each spring that features presentations of original research papers; faculty development and other interesting innovations in the fields of accounting, business education, finance, human resource management, management, marketing, information systems, organizational behavior, operations management, strategic management and supply chain management.

The Wilkes University students first presented their research during the inaugural Sidhu Research Day on Dec. 1.